About Carlsbad Finds with Penny

Carlsbad Finds with Penny is a neighborhood discovery project, taking you on walks with Penny through Carlsbad, CA to highlight favorite finds and share the stories of amazing business owners who help make the community so special.

What started as a simple hobby, taking my eager lab Penny on walks through our charming little city, quickly turned into meeting business owners with amazing stories worth sharing. Behind every storefront in Carlsbad is passion, grit, and history of someone who is working to help shape the everyday experiences that make this community so special.

Penny has a way of bringing people together that feels almost like magic. On our walks she stops strangers, sparks conversations, and creates moments of real human connection. In a world that moves fast and feels increasingly disconnected, those moments matter. This project grew from that simple truth.

This website exists to capture the background stories of local business owners and share them with the world, helping people feel more connected, inspired, and encouraged to go after their own dreams while supporting the humans that help make Carlsbad such a wonderful place to live and visit.